Measuring your B2C brand's marketing performance was hard. Until now.
From micro-level creative testing to big-picture incrementality and marketing mix modeling, Supermetrics enables you to measure your entire marketing performance so you can make better decisions to grow your brand.
Fueling insights for 200K+ companies in 120 countries
Is Supermetrics for you?
You struggle with fragmented data
Creating brand awareness in various channels leaves you with marketing data scattered across platforms. It takes hours for your team to manually compile this data and get actionable insights.
You're unsure what's the marketing impact and ROI
You invest heavily in brand-building campaigns but struggle to quantify their impact. Without accurate marketing measurement, you're left guessing, making it difficult to justify budget allocation and strategic decisions.
There’s no data transparency across diverse teams
Your organization lacks one source of truth leading to miscommunications and inefficient collaboration. You need an efficient way for key stakeholders to access the right data.
Why large consumer brands choose Supermetrics
Get a one source of truth
Supermetrics lets you centralize data across 150+ data sources, online & offline, and across brands and regions. Get a complete, unified view of your marketing performance, so you can make strategic decisions with confidence.
Optimize for growth
Supermetrics helps you move beyond vanity metrics. Measure brand lift and run incrementality tests to understand the true impact of your marketing. Optimize your campaigns for maximum ROI and drive sustainable growth.
Remove your data silos
Break down the silos between your marketing, data, and analytics teams and ensure everyone has access to the right data they need. With Supermetrics at the backbone of your marketing data infrastructure, you’ll change the way your organization works with data.
Marketing intelligence that gives you the edge
25%
Increase in marketing efficiency
30%
Increase in conversion
20%
Reduction in cost per click
200k+
Companies fueled
Here's what leading B2C brands can do with Supermetrics
Creative pruning and fatigue monitoring
Test new creatives and track ad fatigue so you know exactly when it's time to bring new messages to the market.
Incrementality testing
Measure true campaign impact. Brand search lift tests reveal if paid ads add value beyond organic results. Centralize your marketing data for accurate baselines, avoid overspending, and optimize your ROI.
Long-term budget planning
Plan annual or quarterly marketing budgets with confidence. Centralize historical data for accurate forecasting. Empower teams with clear spending guidelines. Avoid data loss and simplify planning.
+15% of global online ad spend is reported through Supermetrics
What sets Supermetrics apart?
Enterprise-grade scalability
Designed for large organizations, Supermetrics handles massive data volumes with ease, ensuring reliable and consistent reporting across global teams. We provide the infrastructure needed to support your complex marketing measurement needs.
Unify online & offline data
You can easily combine online and offline data with Custom Data Import. You'll get a comprehensive view of your brand's impact and can accurately measure the effectiveness of cross-channel campaigns and optimize your overall marketing strategy.
Build the foundations for advanced measurement
Go beyond basic metrics. Supermetrics gets you the data to run advanced analyses like incrementality tests or marketing mix modeling. This allows you to gain deeper insights into how your marketing drives tangible results and refine your strategies for maximum ROI.
“Supermetrics has brought the marketing team, data team, and analytics team closer together and it’s been the core backbone of how to get our data infrastructure in place.”
Nidhi Parikh
Marketing Effectiveness Manager
Get started with our free resources
You'll find various blog posts, webinars, and case studies to learn how the leading B2C brands use Supermetrics to grow with data.Our ready-made templates are trusted by thousands of marketers. You can get started with just a few clicks.
How FIFCO saved valuable resources with the help of Supermetrics
Discover how FIFCO, the Costa Rican based CPG company, saved $70k in compensation and taxes and 160 hours monthly on reporting with the help of Supermetrics.
Paid channel mix template
Use this Looker Studio template to analyze how your paid media campaigns are working. Get an overall view of your cross-channel performance with one quick look.
Brand testing and measurement
Get our best tips for testing and measuring your brand. Read how we used data to test, develop, and launch a new brand identity.
Still not sure? Here are our promises to you
Trusted data security & reliability
Rely on Supermetrics for secure and reliable data integration. We're trusted by 200k+ companies worldwide, providing enterprise-grade security and ensuring consistent data delivery to support your critical business decisions.
A scalable and predictable solution
Supermetrics offers flexible, scalable solutions tailored to your unique needs. Enjoy predictable pricing and the ability to handle growing data volumes without surprise costs. Ensure your marketing infrastructure supports your long-term growth.
Enterprise-grade automation
With Supermetrics' robust automation, you can eliminate the burden of manual data pulls. Manage massive data volumes across 150+ channels, freeing your teams to focus on strategic analysis and driving global marketing performance.
Want to see what Supermetrics can do for you?
Get full access to Supermetrics with a 14-day free trial.
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